One of the essentials in becoming a better communicator is understanding and embracing the characteristics of your specific voice. As a MOTIVATOR, you have three distinct strengths you must lean into for greatest impact. You also have a significant weakness that, left unchecked, can undermine your strengths and limit your ability to connect and communicate with others.

The strengths of a motivator are charisma, comfort, and connection. Let’s look at each in greater detail:


You have a natural charm and spirit that draws other people to you and makes them willing to believe what you say. You are willing to express your true feelings, while making room for the emotions of others. Charisma allows you to influence and control an audience and help them arrive at a point of your choosing.


You are at ease in social situations and open with others when in group settings. You have the ability to lead a room by telling stories or being a willing listener; you have exceptional emotional intelligence and use it to your advantage.


you easily connect with other people, to the point where people who just met you still feel as if they’ve known you their entire lives. You are able to use your emotional openness and emotional intelligence to create a sense of community within your audience.

When a motivator does the hard work of content development and combines that preparation with their natural charisma, they are a powerful force on stage. Beware, though—the weakness of the motivator is CONTENT. Too often, a motivator can rely on their natural gifting to win an audience instead of developing truly outstanding content.

Charisma may work at first, but after the initial few minutes a lack of preparation will show through, revealing weak content. This is why motivators must sharpen their content development skills. Charisma is a gift for connecting with people, but content is the material that brings about transformation. There’s nothing gained from captivating an audience but teaching them nothing.

Spend time reading material in areas that interest you, diving especially deep on topics that intersect with your personal experience or the experience of your typical audience. Learn to take good notes, as well as to journal your thoughts on different topics and subjects. Content delivered from a place of authenticity will be content capable of channeling your natural gifts to make you a much more effective speaker.


Oprah Winfrey. Originally a shy young woman from an abusive home in rural Mississippi, Ms. Winfrey grew up to become one of the most influential figures of the 20th century. With her popular daytime talk show garnering unprecedented ratings, Winfrey’s natural charisma paired with her insatiable appetite for learning made her one of the most successful TV talk show hosts of all time. By leveraging her empathy and emotional vulnerability onscreen, Winfrey connected not only with her live, studio audience, but with millions of TV viewers around the US. When she stepped away from her daily show to focus on her own network in 2011, Winfrey was estimated to be worth $2.7 billion.