We help you shrink the gap between what you want to be known FOR and what you are known FOR.
You can’t be known for everything, but you do need to be known FOR something. We help you clarify what you’re known FOR.



Know what you’re FOR.
The age of self-promotion is out; the age of the customer is in. This sounds like a no-brainer, but by transforming your company to be people-centric, your organization can be a roadmap to extraordinary growth. This book will help your organization clarify your purpose and execute your vision.
We are proud to have worked alongside world-class brands.








Become a FOR company with organizational training today.
Invite Jeff to Speak
Forbes Magazine recently named Jeff one of 20 speakers you should not miss. Get the opportunity to hear his philosophy live by booking a speaking engagement today.
Become a FOR company today.
Know what you’re FOR.

We are proud to have worked alongside world-class brands.








Become a FOR Organization with resources designed to take you to the next level.

FOR Starter Kit
This resource helps you launch the FOR campaign in your community with message outlines, social media strategies and marketing ideas.

Host a FOR Weekend
A FOR weekend with Jeff consists of a Sunday sermon, a Monday morning business breakfast for your community and a staff session to share the FOR philosophy.