The Atlanta Hawks recently sent my 95-year-old Mom a Trae Young bobblehead. She met Trae at a game this season and their photo went viral. As you might imagine, it made her day.
Can the Hawks send a gift like this to every fan? No, but as Andy Stanley says, “Do for one what you wish you could do for everyone.”
This is a reminder: Don’t let systems, scale and AI replace the humanity of your business. The added touch and human thoughtfulness like this create customer loyalty far more than mere efficiency.