What AI can’t do that you can.

The Atlanta Hawks recently sent my 95-year-old Mom a Trae Young bobblehead.  She met Trae at a game this season and their photo went viral. As you might imagine, it made her day.

Can the Hawks send a gift like this to every fan? No, but as Andy Stanley says, “Do for one what you wish you could do for everyone.”

This is a reminder: Don’t let systems, scale and AI replace the humanity of your business. The added touch and human thoughtfulness like this create customer loyalty far more than mere efficiency.

FOR You,
Jeff Henderson

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